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The Next Generation of Gate Automation.

Direct Account Applications Open Now

Big brands don't listen to installers.

We built Genesis by asking them.

Why Pros and Property Owners Are Ditching Legacy Tech

Unrivaled physical security meets true next-generation innovation.

Typical Slide Operator
The Genesis™ Sliding Gate Operator Series
Loud, janky chain that sags and drips oil all over the driveway. Easily cut with a simple pair of bolt cutters. Zero security. High-Tensile #45 Carbon Steel Rack. Hot-Dip Galvanized. Quenched and Tempered. Can't be cut by intruders. Quieter, stronger, doesn't bow your gate. No retensioning calls. Win more jobs by selling on the security aspect.
Brushed motors that wear down in their commercial units. Why are they only reserving brushless for their heavier operators? Brushless motors in all units. Even commercial.
UV-fading, chipping, cracking cheap plastic cover box that is completely inappropriate for a high-end facility OR rusting, signal-blocking steel. It's like making a phone call from a metal room. Total faraday cage effect. Cutting-edge composites used for our DefenSE™ enclosure. Superior Impact, UV, Corrosion, Chemical, Salt, and Humidity resistance. Insulated- no heater needed. Signal transparent physics allow for perfect communication of safety devices, access controls, remotes and more. Better signal = safer operator.
Heater that fries your board and has a parasitic power draw. It's like leaving your phone in the sun. XE oil™ submersed gearbox. Proprietary oilbath formula that stays viscous even in antarctic conditions.
Outdated control boards. Requires a supply chain and installation headache for access control compatibility. AccessPort™ Built-in Weigand Input. Immediate compatibility with all Weigand accessories. First gate operator ever to do this. No more $700 accessories for the bare minimum.
Odd weight categories causing you to jump in between SKU's. If over 5,500 lbs, you're forced to buy a $12,000 operator. Heavier weight limits buy over a thousand pounds in our heavy duty model.
Tiny service keys that can be bought online by intruders. Easily lost. Zero security. Security screws that can't be stripped, ripped, or replicated. For easy but secure access, installers or homeowners can keep our driver on their duty belt, or in their toolbox. No more lost keys, and a security selling point.
Junction box. No overcurrent protection. More dangerous to install, more fried boards after a storm or surge. Residual Current Breaker with Overcurrent protection (RCBO) power input. Safer for the installer, no more fried boards, no more storm callbacks.
Proprietary Cloud Software only. Solar-Ready. Universal Smart Connectivity and Solar-Ready. Pair your preferred software- because no one job is the same.
Safety Devices Included. Safety Devices Included. Proudly partnered with EMX Industries and ASO Safety Solutions.

More information on the Genesis Operator Series: The Genesis Sliding Gate Operator Series

Proudly partnered with:

| Direct DSE Pricing | Direct DSE Support | Direct DSE Distribution |

We make sure our business model works just as hard for you as our operators do.

What do Direct Accounts get?

Get an edge on your competiton with our DSEDirect™ distribution model & Direct Account perks:

Direct from Manufacturer Pricing

Direct from Manufacturer Pricing

No middleman, no markups.

Free Freight

Free Freight

Qualify for waived freight fees for large orders

Lead Generation

Lead Generation

Ride the momentum of our national advertisement campaigns.

Dedicated Sales Technician

Dedicated Sales Technician

No more hour-long wait times. No more rolling the dice in hoping you get the "good" tech support guy. Have an issue? The person listening to your problems can order your solution at the same time.

Education

Education

We'll teach you about our product, how to sell it, and how to use us to win more bids.

Our Independent Distribution Model

Our Independent Distribution Model

Bring DSE to YOUR city. No middleman, no markups- just a direct supply line to the manufacturer with the fastest turnover time in the industry.

A Line Competitors Can't Offer

A Line Competitors Can't Offer

The Genesis™ Series.

Strict Minimum Advertised Pricing

Strict Minimum Advertised Pricing

Solving the "race-to-the-bottom" pricing problem in the industry. Keep your profit margins high with our strict MAP policy.

Dropship capability for Online Retailers

Dropship capability for Online Retailers

Ship direct from DSE.

Simple RMA and Replacement Process

Simple RMA and Replacement Process

No more "sending in the part and waiting for refurbishing" while you're on the job site. If you need a replacement part, we'll handle it.

Traditional Distribution vs DSEDirect™

See the mechanics behind the most agile manufacturer ever.

Typical Distribution Model


- Buying locations, hiring unseasoned labor, and limiting national presence to the locations the budget can afford OR sacrificing margin by piggybacking off the national footprint of wholesalers (which they make up for by upcharging you.)

- Severe communication and lead time bottlenecks: Your order shouldn't need a chain of 13 people.

- Vague replacement terms that are at the mercy of the middleman policies and work ethic

- Lower margin to the manufacturer, either causing them to ramp up prices or refuse to work with installers directly.

- Price undercutting and race-to-the-bottom competition

- Inconsistent Technical Knowledge: Installers are forced to rely on middlemen who lack manufacturer-level knowledge, leading to misdiagnosed issues and wrong parts ordered.

DSEDirect™ Distribution Model

- Instant footprint in your city. Unmatched corporate agility, lightning fast scaling, and zero middleman bloat- all through tier-one logistics hubs nationwide.

- Same day pickups. Supply-house convenience without the supply-house price tag.

- No middleman, no markups. Direct DSE Pricing, Direct DSE Support, Direct DSE Distribution.

- Frictionless replacement: No more playing the "telephone game" when getting replacements.

- Low overhead, high margin business model that allows us to keep prices low for you.

- Expert inventory specialists from tier-one enterprise-grade logistics hubs.

- Direct relationship with the manufacturer. We know what you need, and know which direction to focus our efforts towards.

What you're used to costs you more- due to an outdated and bloated distribution model. In the world where companies like Amazon and Uber exist, you shouldn't be relying on a fulfillment method that hasn't changed with the times.

They set the rules. We broke them all.

Apply for a Direct Account today and step into the Next Generation of Gate Automation.